The Greater Montreal Area has revealed it’s new logo, and the Greater Montreal Area has decided that this logo shows that Greater Montreal will give you room to make it real. These five colours show Greater Montreal’s many different parts, and well, I will just let them explain;
“It refers to the fact the Greater Montreal region offers a physical space … for a pleasant quality of life, where you can earn a living and raise a family, but also have access to nature, waterways and the vast green spaces you find on Montreal Island and in the other municipalities of the region, But it’s also a reference to psychological space and creative space, and the possibility of realizing your projects, your ambitions and your career.”


Personally the first thing that I think of when I look at it, is that this is actually an old logo from the seventies, and someone had the bright idea to just dust it off so that they could just keep the money. If I didn’t know it was new, it might make me think that Greater Montreal hadn’t felt the need to update their signage since the seventies, or been able to afford too. There are a number of different opinions out there about the new logo. The
montreal city weblog has the following quote.
“The candy colours are complemented by deliberately naïve typography, a somewhat odd choice for a metropolis trying to get by on its sophistication and creativity. Just off the top of my head, I’d suggest that nobody but local bureaucrats cares about the fine political distinction between “Montreal” and “Greater Montreal” so they could’ve left that out. But this kind of thing arrives after half a million dollars’ worth of politicking, compromise, design, redesign, reredesign, whimsical overturnings of weeks of work by somebody important back from holiday and so on. (No, I don’t know anything about the evolution of this logo, but I’ve seen a glimpse of corporate logo development and too many cooks stirring the broth.)
Read the Gazette Article here, and check out the furious chatter over on Canada.com. What do you think?
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